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YOSHIDA Masayuki
Faculty of Sports and Health Studies Department of Sports and Health Studies
Professor
Researchmap URL
https://researchmap.jp/7000020415Profile
筑波大学体育専門学群、同大学院修士課程修了。米国フロリダ州立大学スポーツマネジメント学科博士課程修了。博士（スポーツマネジメント）。びわこ成蹊スポーツ大学専任講師・准教授、法政大学スポーツ健康学部准教授を経て2022年から教授。Sport Management Review共同編集者、Journal of Sport Management編集査読委員などを務めている。2019年、北米スポーツマネジメント学会リサーチフェロー賞を受賞。
Career
■ Career
- Apr. 2022 - Present
Hosei University, Faculty of Sports and Health Studies, Professor - Apr. 2024 - Mar. 2025
The University of Kansas, Department of Health, Sport, & Exercise Sciences, Visiting scholar - Apr. 2017 - Mar. 2022
Hosei University, Faculty of Sports and Health Studies, Associate professor - Apr. 2009 - Mar. 2017
Biwako Seikei Sport College, College of Sport Study, Assistant Professor in 2009 and Associate Professor in 2013
- Aug. 2005 - May 2009, The Florida State University, Department of Sport Management, The Doctoral Program in the Department of Sport Management
- Apr. 2002 - Mar. 2004, University of Tsukuba, 体育研究科修士課程
- Apr. 1998 - Mar. 2002, University of Tsukuba, 体育専門学群
- 2022 - Present
Associate Editor, Sport Management Review - 2019 - Present
Editorial review board member, Journal of Sport Management - 2016 - Present
Editorial review board member, Journal of Global Sport Management - 2010 - Present
編集委員, スポーツマネジメント研究 - 2015 - 2021
Editorial review board member, Sport Management Review - 2014 - 2021
Editorial review board member, Sport and Entertainment Review - 2010
編集委員会, スポーツマネジメント研究
Research activity information
■ Award
- Jun. 2019
NASSM Research Fellow Award - Mar. 2019
第11回日本スポーツマネジメント学会学会賞 - Nov. 2014
第7回日本スポーツマネジメント学会学会賞 - Dec. 2012
第5回日本スポーツマネジメント学会学会賞 - May 2008
The North American Society for Sport Management, The 2008 NASSM Student Research Competition Award - Apr. 2008
The Florida State University, The Best Doctoral Student Award – Sport Management Program, Department of Sport Management
- Sport fans and flourishing: Examining the mediating role of sport fan well-being in predicting flourishing
1.Gordon; B.S.; Yoshida; M.; Inoue; Y. & Biscaia; R.
Journal of Sport Management, 2025, [Reviewed] - Driving digital consumer engagement for sponsor brands: The case of FIFA WORLD CUP 2022
Annamalai; B.; Chandrasekaran; S.; ShabbirHusain; R.V.; Yoshida; M.
Event Management, 2024, [Reviewed] - Service Quality in Spectator Sports: A Review and Research Agenda
Biscaia; R.; Ramos; R.F.; Yoshida; M.; & Kim; Y.
International Journal of Consumer Studies, 2024, [Reviewed] - A multidimensional scale for assessing sport fan well-being: An examination in the context of professional baseball
Kumai; T. Yoshida; M.; Inoue; Y.; Gordon; B.S.; & Biscaia; R.
Managing Sport and Leisure, 2024, [Reviewed] - The type and structure of non-mega sport event legacy: An examination of Sumo in Kiso town
吉田政幸・佐久間希
法政大学スポーツ研究センター紀要, 2024
Lead - Direct and indirect trickle-down effects on sport participation legacy through non-mega sport events
Yoshida; M.; Inoue; Y; Pizzo; A.; Nagazumi; J.; & Aizawa; K.
Event Management, 2024, [Reviewed]
Lead - Fan engagement behavior: Validation of a theory-based scale
Yoshida; M.; Biscaia; R.; Uhrich; S.; Gordon; B.S.; Huettermann; M.; & Nakazawa; M.
Journal of Sport Management, 2024, [Reviewed]
Lead - ウェルビーイングとスポーツ消費者行動：先行研究のレビュー
熊井俊夫・吉田政幸
法政大学スポーツ健康学研究, 2023, [Reviewed] - Feeling Vital by Watching Sport: The Roles of Team Identification and Stadium Attendance in Enhancing Subjective Vitality
Yoshida; M.; Sato; M.; & Doyle; J
Journal of Sport Management, 2023, [Reviewed]
Lead - Tokyo 2020 and diversity attitudes of young residents: A latent change score analysis of effects of event identification.
Inoue; Y.; Yoshida; M.; Swanson; S.; & Medway; D.
Annals of Tourism Research Empirical Insights, 2023, [Reviewed] - Consumer‐brand identification and happiness in experiential consumption
Sato; M.; Yoshida; M.; Doyle; J.; & Choi; W.
Psychology & Marketing, 2023, [Reviewed] - The evolution of psychological involvement and customer loyalty: A longitudinal analysis of fitness facility members.
Yoshida; M.; Sato; M.; Pizzo; A.; & Kuramasu; R.
Sport Management Review, 2023, [Reviewed]
Lead - Leveraging sport events for sustainable sport participation: How schools contribute to sport development through events
Aizawa; K.; Orr; M.; Inoue; Y.; Nagazumim; J.; & Yoshida; M.
European Sport Management Quarterly, 2023, [Reviewed] - Service quality and its effects on consumer outcomes: A meta-analytic review in spectator sport
Biscaia; R.; Yoshida; M.; & Kim; Y.
European Sport Management Quarterly, 2023, [Reviewed] - Effect of Consumer Experience Quality on Participant Engagement in Japanese Running Events
Yamaguchi; S.; & Yoshida; M.
Sport Marketing Quarterly, 2022, [Reviewed] - Determinants influencing attendance at professional soccer events: Examining an explanatory model between 2000 and 2003
仲澤眞・吉田政幸・井上雄平・岩村聡
法政大学スポーツ健康学研究, 2022 - スポーツ観戦と持続的ウェルビーイング
吉田政幸
体育の科学, 2022, [Invited]
Lead - Social media content strategy for sport clubs to drive fan engagement
Annamalai; B.; Yoshida; M.; Varshney; S.; Pathak; A.A.; & Venugopal; P.
Journal of Retailing and Consumer Services, 2021, [Reviewed] - The role of pride feelings in the team and fan community identification processes: An empirical examination in professional sport
Gordon; B.S.; Yoshida; M.; Nakazawa; M.; & Bass; J.
Corporate Reputation Review, 2021, [Reviewed] - ファンコミュニティ・アイデンティフィケーション：プロスポーツにおける因子構造、先行要因、結果要因の検証
吉田政幸; 井上尊寛; 伊藤真紀
イノベーション・マネジメント, 2021 - An integrated model for stadium atmosphere and stadium attachment: An empirical test in two baseball stadium contexts.
Yoshida; M.; Gordon; B.S.; Nakazawa; M.; Yoshioka; N.
Sport Marketing Quarterly, 2021, [Reviewed] - Social capital and consumer happiness: Toward an alternative explanation of consumer-brand identification
Yoshida; M.; Gordon; B.S.; & James; J.D.
Journal of Brand Management, 2021, [Reviewed] - 支援型リーダーシップに関する事例研究: 箱根駅伝監督を対象として
成田道彦; 坪田智夫; 伊藤真紀; 吉田政幸
法政大学スポーツ健康学研究, 2020 - The differing effects of promoting sport events on the destination image of a city around the world
Heere; B.; Wear; H.; Jones; A.; Breitbarth; T.; Xing; X.; Salcines; J.L.P.; Yoshida; M.; & Derom; I.
Journal of Sport Management, 2019, [Reviewed] - Bridging the gap between social media and behavioral brand loyalty
Yoshida; M.; Gordon; B.S.; Nakazawa; M.; Shibuya; S.; & Fujiwara; N.
Electronic Commerce Research and Applications, 2018, [Reviewed] - Ignition tradition? A case study of the Florida State University Athletics Department’s 2014 logo redesign
Hedlund; D.P.; Gordon; B.S.; Yoshida; M.; & Germain; J.S.
Journal of Applied Sport Management, 2018, [Reviewed] - Professional sport teams and fan loyalty programs: A Perceived value perspective
Yoshida; M.; Gordon; B.S.; & Hedlund; D.P.
International Journal of Sport Management, 2018, [Reviewed] - Team identification: A theoretical reexamination
出口順子; 辻洋右; 吉田政幸
スポーツマネジメント研究, 2018, [Reviewed], [Invited] - Consumer experience quality: A review and extension of the sport management literature
Masayuki Yoshida
SPORT MANAGEMENT REVIEW, Nov. 2017, [Reviewed], [Invited] - Service quality and value perceptions of the 2014 fifa world cup in brazil
Rui Biscaia; Abel Correia; Thiago Santos; Stephen Ross; Masayuki Yoshida
Event Management, 2017, [Reviewed] - A model bridging team brand experience and sponsorship brand experience
Rui Biscaia; Galen Trail; Stephen Ross; Masayuki Yoshida
INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP, 2017, [Reviewed] - Event satisfaction, leisure involvement and life satisfaction at a walking event: the mediating role of life domain satisfaction
Mikihiro Sato; Masayuki Yoshida; Kohji Wakayoshi; David J. Shonk
LEISURE STUDIES, 2017, [Reviewed] - Investigating the role of fan club membership on perceptions of team brand equity in football
Rui Biscaia; Stephen Ross; Masayuki Yoshida; Abel Correia; Antonio Rosado; Joao Maroco
SPORT MANAGEMENT REVIEW, Apr. 2016, [Reviewed] - Antecedents and consequences of sponsor-stadium fit: Empirical evidence from a non-historic stadium context in Japan
Makoto Nakazawa; Masayuki Yoshida; Brian S. Gordon
Sports, Business and Management, 2016, [Reviewed] - The development of brand association measures in multiple product categories: New findings and implications for goods and service brands.
Gordon; B.S.; James; J.D.; Yoshida; M.
International Journal of Business Administration, 2016, [Reviewed] - Innovative sport consumption experience: An empirical test in spectator and participant sports.
Yoshida; M.; Nakazawa; M.
Journal of Applied Sport Management, 2016, [Reviewed] - Sport Marketing in Asia: Exploring Trends and Issues in the 21st Century
Masayuki Yoshida; Bob Heere
SPORT MARKETING QUARTERLY, Dec. 2015, [Invited] - Fan Community Identification: An Empirical Examination of Its Outcomes in Japanese Professional Sport
Masayuki Yoshida; Brian Gordon; Bob Heere; Jeffrey D. James
SPORT MARKETING QUARTERLY, Jun. 2015, [Reviewed] - Predicting Behavioral Loyalty Through Community: Why Other Fans Are More Important Than Our Own Intentions, Our Satisfaction, and the Team Itself
Masayuki Yoshida; Bob Heere; Brian Gordon
JOURNAL OF SPORT MANAGEMENT, May 2015, [Reviewed] - Team Identification and Postdisaster Social Well-Being: The Mediating Role of Social Support
Yuhei Inoue; Daniel C. Funk; Daniel L. Wann; Masayuki Yoshida; Makoto Nakazawa
GROUP DYNAMICS-THEORY RESEARCH AND PRACTICE, Mar. 2015, [Reviewed] - ファンコミュニティの絆:プロスポーツにおけるファンコミュニティ・アイデンティフィケーションの先行要因および結果要因の検証
仲澤 眞; 吉田 政幸
スポーツマネジメント研究, 2015, [Reviewed] - Conceptualization and Measurement of Fan Engagement: Empirical Evidence From a Professional Sport Context
Masayuki Yoshida; Brian Gordon; Makoto Nakazawa; Rui Biscaia
JOURNAL OF SPORT MANAGEMENT, Jul. 2014, [Reviewed] - The role of service quality and ticket pricing on satisfaction and behavioural intention within professional football
Rui Biscaia; Abel Correia; Masayuki Yoshida; Antonio Rosado; Joao Maroco
INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP, Jul. 2013 - Sport event innovativeness: Conceptualization, measurement, and its impact on consumer behavior
Masayuki Yoshida; Jeffrey D. James; J. Joseph Cronin
SPORT MANAGEMENT REVIEW, Feb. 2013, [Reviewed] - Value creation: assessing the relationships between quality, consumption value and behavioural intentions at sporting events
Masayuki Yoshida; Jeffrey D. James; J. Joseph Cronin
INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP, Jan. 2013, [Reviewed] - Who is more influenced by customer equity drivers? A moderator analysis in a professional soccer context
Masayuki Yoshida; Brian Gordon
SPORT MANAGEMENT REVIEW, Nov. 2012, [Reviewed] - The Impact of World Cup 2002 on the Bilateral Relationship Between South Korea and Japan
Bob Heere; Chiyoung Kim; Masayuki Yoshida; Hidemasa Nakamura; Toshiyuki Ogura; Kyu Soo Chung; So Youn Lim
JOURNAL OF SPORT MANAGEMENT, Mar. 2012 - The Effect of Associated Group Identities on Team Identity
Bob Heere; Jeffrey James; Masayuki Yoshida; Glaucio Scremin
JOURNAL OF SPORT MANAGEMENT, Nov. 2011 - Brand community development through associated communities: Grounding community measurement within social identity theory
Bob Heere; Matthew Walker; Masayuki Yoshida; Yong Jae Ko; Jeremy S. Jordan; Jeffrey D. James
Journal of Marketing Theory and Practice, 01 Oct. 2011, [Reviewed] - Service quality at sporting events: Is aesthetic quality a missing dimension?
Masayuki Yoshida; Jeffrey D. James
SPORT MANAGEMENT REVIEW, Feb. 2011 - プロスポーツチームの上位リーグへの昇格が地元住民に及ぼす心理的影響：Jリーグディヴィジョン2に昇格したプロサッカークラブに着目して．
吉田政幸; 小笠原悦子
びわこ成蹊スポーツ大学研究紀要, 2011, [Reviewed] - Customer Satisfaction With Game and Service Experiences: Antecedents and Consequences
Masayuki Yoshida; Jeffrey D. James
JOURNAL OF SPORT MANAGEMENT, May 2010
- スポーツ白書（第5版）第8章スポーツとメディア．
Editor
笹川スポーツ財団, 2017, Not reviewed - よくわかるスポーツマーケティング
仲澤眞; 吉田政幸, Joint editor
ミネルヴァ書房, 2017, Not reviewed
4623081184 - スポーツ産業論（第6版）第9章スポーツサービスと消費行動．原田宗彦（編）．
吉田政幸, Joint work
杏林書院, 2015, Not reviewed - スポーツ白書（第4版）第8章スポーツとメディア．
Editor
笹川スポーツ財団, 2014, Not reviewed - メディカルフィットネスQ & A：運動指導を通じての高齢者の生活満足度の向上．田中喜代次・太田玉紀・新庄信英（監修）．日本メディカルフィットネス研究会（編）．
吉田政幸, Joint work
社会保険研究所, 2014, Not reviewed - スプリント＆ハードル（宮下憲教授退官記念誌）第9章第5節スポーツマネジメントから見たスプリント競技．宮下憲（編）．
吉田政幸
陸上競技社, 2012, Not reviewed - スポーツ産業論（第5版）第9章スポーツサービスと消費行動．原田宗彦 （編）．
吉田政幸, Joint work
杏林書院, 2011, Not reviewed
- Oct. 2009 - Present
日本スポーツマネジメント学会 - Jul. 2008 - Present
日本スポーツ産業学会 - May 2007 - Present
The North American Society for Sport Management - 2017 - 2022
日本マーケティング学会
- スポーツ観戦と持続的ウェルビーイング：先行要因と結果要因の検証
基盤研究（C）
Apr. 2020 - Mar. 2023 - スポーツ消費者のスポーツ組織支援：組織同一視理論とソーシャルキャピタル理論の統合
若手研究（B）
Apr. 2017 - Mar. 2020 - 生涯スポーツ社会におけるシニアアスリートの役割と環境的課題
基盤研究（C）
Apr. 2017 - Mar. 2020 - スポーツイベントのイノベーションモデルの構築
若手研究（B）
Apr. 2011 - Mar. 2013 - 組織的コミットメントの先へ－コーチの心理的契約
基盤研究（C）
Apr. 2010 - Mar. 2012
- 日本スポーツ協会指導者育成専門委員会マネジメント資格部会委員
others
日本スポーツ協会, 2019 - Present - 公益財団法人ミズノスポーツ振興財団・スポーツ学等研究助成・選考委員
others
May 2017 - Present - 滋賀県スポーツ協会加盟郡市体育・スポーツ協会研修会・講師
lecturer
10 Jul. 2019 - 10 Jul. 2019 - 公益財団法人日本陸上競技連盟・総務企画委員会・委員
others
Jun. 2018 - Jun. 2019 - 三重県スポーツ推進審議会作業部会・部会長
others
三重県スポーツ推進審議会, 01 Apr. 2018 - 31 Mar. 2019 - 滋賀県広域スポーツセンター事業：地域スポーツ シンポジウム・講師
lecturer
03 Mar. 2019 - 03 Mar. 2019 - 第2期滋賀県スポーツ推進計画に関する審議会委員
others
01 Apr. 2016 - 31 Mar. 2018 - 三重県スポーツコミッション・スポーツ誘客推進事業・講師
lecturer
三重県地域連携部スポーツ推進局, 31 Jan. 2018 - 31 Jan. 2018 - 茨城国体における競技会場運営研修会（第１回全体会議）
lecturer
02 Aug. 2017 - 02 Aug. 2017 - 日本スポーツマスターズアクションプラン策定ワーキンググループ
investigator
22 Jul. 2016 - 31 Mar. 2017
