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IWASE Atsutomo
Business School of Innovation Management
Associate Professor

Researcher information

■ Degree
  • Master of Business Administration, Hosei University, Mar. 2009
■ Research Keyword
  • Retail,Distribution,Marketing,Store,VMD (Visual Merchandising)
■ Field Of Study
  • Humanities & social sciences, Business administration, Small Business Management
  • Humanities & social sciences, Business administration, Retail Marketing,Distribution Marketing

Career

■ Career
  • Apr. 2025 - Present
    Hosei University, Graduate School Hosei Business School of Innovation Management, Associate Professor
  • Jan. 2019 - Present
    Concerize Inc., 代表取締役
  • Mar. 2017 - Present
    Space Planning MAYBE Ltd., 代表取締役
  • May 2009 - Present
    経営コンサルタントとして起業
  • Apr. 2023 - Mar. 2025
    Hosei University, Graduate School Hosei Business School of Innovation Management, Visiting Associate Professor
  • Apr. 2000 - Mar. 2008
    Takashimaya Co.
■ Educational Background
  • Apr. 2022 - Mar. 2024, Gakushuin University, Graduate School of Management, Graduate Course in Management
  • Apr. 2018 - Mar. 2021, Gakushuin University, Graduate School of Business Administration, Business Administration
  • Apr. 2008 - Mar. 2009, Hosei University, Graduate School of Innovation Management, Department of Innovation Management
  • Apr. 1996 - Mar. 2000, Rikkyo University, law faculty, law department
■ Member History
  • Mar. 2018 - Present
    Member of Chiba Prefecture Designated Traditional Crafts Industry Promotion Council, Chiba

Research activity information

■ Paper
  • A Study of Fan Creation Measures for Professional Sports Teams―From the strategy of the Lamigo Monkeys, a Taiwanese professional baseball team that revitalized the Taoyuan area―　　　　　　　　　　　　　　　
    Yokohama College of Commerce; UCHIDA Manabu; HOSEI Business School of Innovation Management; IWASE Atsutomo; Baruch Business Consulting Co.; Ltd; UCHIDA Yuriko
    Journal for Regional Policy Studies, 13 Mar. 2024, [Reviewed]
■ Books and other publications
  • MBA Essentials, 3rd ed.　　　　　　　　　　　　　　　
    Joint work, 第2章オペレーションズ・マネジメント, Manabu Uchida
    東洋経済新報社, 19 Apr. 2019, Not reviewed
  • Marketing Research (Basic Marketing Selection Series)　　　　　　　　　　　　　　　
    Joint work, Masahiro Yamaguchi; Atsutomo Iwase
    同文舘出版, 25 Sep. 2012, Not reviewed
■ Lectures, oral presentations, etc.
  • Summary of Research on the Impact of VMD on Consumer Behavior　　　　　　　　　　　　　　　
    岩瀬敦智
    日本消費者行動研究学会,第68回消費者行動研究コンファレンス, 19 May 2024, JAPAN ASSOCIATION FOR CONSUMER STUDIES
  • Challenges and Prospects for Graduate Management Education in Japan　　　　　　　　　　　　　　　
    Yokohama College of Commerce; UCHIDA Manabu; Baruch Business Consulting Co.; Ltd; UCHIDA Yuriko; HOSEI Business School of Innovation Management; IWASE Atsutomo
    経営行動研究学会,第 33 回全国大会, 26 Aug. 2023, 経営行動研究学会・法政大学大学院中小企業研究所
  • A Study of the Effectiveness of Displays in Apparel Retailing　　　　　　　　　　　　　　　
    Atsutomo Iwase
    日本消費者行動研究学会第63回消費者行動研究コンファレンス, 10 Oct. 2021
  • Examination of issues related to the effectiveness of displays in VMD　　　　　　　　　　　　　　　
    Atsutomo Iwase
    日本消費者行動研究学会第62回消費者行動研究コンファレンス, 23 May 2021
  • Marketing Strategy of Lamigo Monkeys　　　　　　　　　　　　　　　
    Atsutomo Iwase
    日本スポーツマネジメント学会第11回研究大会, 04 Mar. 2019
■ Affiliated academic society
  • Japan Marketing Academy　　　　　　　　　　　　　　　
  • Japan Association for Consumer Studies　　　　　　　　　　　　　　　
  • Japan Society for Distributive Sciences　　　　　　　　　　　　　　　
  • NIPPON ACADEMY OF MANAGEMENT　　　　　　　　　　　　　　　
  • Japan Academy of Management　　　　　　　　　　　　　　　
  • Japan Promotional Marketing Institute Inc.